Social Media

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Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Advantages of Social Networking

Social networking offers many benefits. It is now easier than ever to keep in contact with old friends and colleagues. The professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. The potential of this enhanced connectivity is huge; whereas once you would be left sifting through business cards after a networking event, trying to remember details about each person, you can now easily look up a connection’s credentials and business interests on their social media profile.

LinkedIn is a particularly valuable business tool; over 200 million people are members, including hiring managers from many top companies. Your profile is designed to function as an online resume, detailing your education, career history (with recommendations from your colleagues), and creative portfolio. The platform encourages users to connect with people working in their organizations, and to endorse their colleagues for the skills they display in their daily work. You can learn how to take advantage of all that LinkedIn has to offer with this LinkedIn Training Course.

Social networking is particularly vital for entrepreneurs. Freelancers can find contacts via professional groups on LinkedIn and Twitter, while business owners can make use of the large user bases of Facebook and Twitter to market their products and services. Facebook has a range of services designed to help businesses market themselves more effectively, including the ability to target advertising at the precise demographic groups that are likely to respond favorably.